INNOVATIVE BEVERAGE CONCEPTS INC. HIRES NEW VICE PRESIDENT OF GLOBAL SALES
September, 2007 (Irvine CA) – Matt Brandenburger, has joined INNOVATIVE BEVERAGE CONCEPTS INC. (IBC), creators of Mocafe™, Mocafe Organics™, Teaology® tea as vice president of domestic and international sales.
Mr. Brandenburger, a pioneer in the fast growing specialty channel, is a well respected sales leader who created strategies, designed distribution networks, and built Torani® syrup into a multi million dollar international brand, and will now lead IBC into the next stage of the company’s growth.
“There are many exciting changes taking place at IBC as we are now staged for tremendous growth including improved customer service and speed of delivery due in part to our new facilities located in Irvine, California,” says Richard Principale, Chief-Brands Officer, “we thought now was the perfect time to build out our management team as well.”
Mr. Brandenburger will oversee all of the company’s sales and marketing efforts as well as act as liaison with the company’s international and domestic distributor network and help improve the company’s customer service.
“Matt brings a perfect combination of big business experience and specialty industry insight to our company that we feel will improve our overall customer experience and build strong distributor relations,” says Principale.
Prior to joining IBC, Mr. Brandenburger held management positions within restaurant operations and food service distribution as well as senior management positions; including vice president of sales at Torani® brand Flavored Syrups.
Headquartered in a new facility centrally located in Irvine, California, Innovative Beverage Concepts produces and markets Mocafe™, Mocafe Organics™, Teaology® tea and has been at the forefront of creating innovative beverages for the coffee and tea professional since 1996 with an emphasis on quality and innovation.
About Innovative Beverage Concepts, Inc:
Headquartered in Irvine, CA, Innovative Beverage Concepts, Inc is a leader in producing innovative products for the coffee and tea industry since 1996. Innovative Beverage Concepts, Inc brands include Mocafe™ Professional Coffee & Tea Bar Products and TEAOLOGY® tea, a modern methodology in tea™. Innovative Beverage Concepts, Inc products can be found in leading retailers nationwide. www.mocafe.net |