INNOVATIVE BEVERAGE CONCEPTS, INC. INTRODUCES THE FIRST ALL NATURAL, SHELF STABLE, PROBIOTIC YOGURT SMOOTHIE FOR IMPORTATION INTO U.A.E.

December, 2009 (Irvine, CA) - In what appears to be another Innovative Beverage Concept, IBC Inc, has launched a new shelf stable, probiotic, tart yogurt smoothie powder, powered by a new patented ingredient – GanedenBC30 (Bacillus coagulans GBI-30, 6086) – called SOFETTO™.

 "There are many companies which erroneously claim a shelf stable presence of active cultures in a powder, but we now know that they typically do not survive the manufacturing process, let alone service the shelf tests. This is why we choose to work with the GanedenBC30", explains Rich Principale, Chief Brands Officer with IBC, a Southern California company with an emphasis on creating first-to-market, innovative beverage concepts within the cafe industry since 1996.

"It seems everywhere you look, 'tart flavor probiotic' is the new flavor and health trend this year," continues Principale. "GanedenBC30 yields an impressive and quantifiable ten times the active culture, probiotics then the leading brand of yogurt."

 PINKBERRY and RED MANGO yogurt shops have been expanding nationally and exploded onto the scene. STARBUCKS founder, Howard Shultz is investing $27 million into PINKBERRY alone, while RED MANGO is also getting its fair share of investors' money for expansion.

 Although upscale, better-for-you frozen yogurt is but a fraction of the overall $8.1 billion frozen yogurt market in the U.S., it's "the fastest-growing segment," says Samuel Nahmias, Chief Operations Officer at research firm StudyLogic. Between the two companies, Pinkberry and Red Mango are projected to have more than 1,000 locations within just five years.

 MOCAFE SOFETTO Tart Yogurt Smoothie, which is made with real yogurt powder, is technically not called a yogurt because the legal definition of yogurt differs from that of a powder, but SOFETTO, taste's as good, and is healthy, packed with active probiotics, fat free, and there is no need for an expensive, large soft serve machine. Just a blender, ice, and milk are all that is needed.

 For more information, please visit www.mocafe.net or call (888) 662-2334.